I recently came across an article in The New York Times titled "One Bouquet of Fleeting Beauty, Please" describing the beauty of flowers. No, it was not about the varieties, colors, or textures, but about their fleeting beauty. Yes, flowers wilt, decay, and lose their vibrant color, however the intangible nature of what flowers represent is perhaps the most beautiful. Flowers have the unique ability to express more than what is written on the enclosure card. They are personal, intimate, and thoughtful. The gesture of giving flowers, is part of what makes them beautiful.
Being a florist can sometimes mean being a collaborator to proposal, a secret keeper to a baby announcement, a comfort to someone going through a tough time, or a creator of a "just because" arrangement. We are a small part of stories and connections that can be some of life's biggest moments.
An excerpt from the article summed up the momentary beauty of a flower, "A favorite of mine is tulip magnolia, the way the buds erupt into blooms and the blooms into a litter of color on lawns, all in a matter of weeks while it’s snowing cherry blossoms. How startlingly beautiful impermanence can be." A sense of appreciation for the moment and how one was made to feel, is what every florist here hopes to be a small part of.